Editor’s Note: This item originally appeared in the April 2015 edition of Inmotion.
We must consider the entire trip – not just DART’s part – if we are going to persuade more people to ride public transportation.
Locally and nationally, people are changing the ways they travel. We’re monitoring services many are now using: innovative models for ride sharing, car and bike sharing, and trip planning. DART is on trend with our GoPass℠ mobile ticketing app and on-demand services like Flex and On-Call routes. Our partnership with Uber is both progressive and intriguing to other transit agencies.
But we must continue adapting to combine these first/last-mile services with public transportation, and be open to new service models to remain relevant to all of our riders. By keeping DART safe, efficient and effective, transit will be a preferred means of travel for those customers.