Ask Gary: Why is it important to pay attention to the first/last mile of a customer’s trip?

Editor’s Note: This item originally appeared in the April 2015 edition of Inmotion.


We must consider the entire trip – not just DART’s part – if we are going to persuade more people to ride public transportation.

Locally and nationally, people are changing the ways they travel. We’re monitoring services many are now using: innovative models for ride sharing, car and bike sharing, and trip planning. DART is on trend with our GoPass℠ mobile ticketing app and on-demand services like Flex and On-Call routes. Our partnership with Uber is both progressive and intriguing to other transit agencies.

But we must continue adapting to combine these first/last-mile services with public transportation, and be open to new service models to remain relevant to all of our riders. By keeping DART safe, efficient and effective, transit will be a preferred means of travel for those customers.

About DART Daily

Dallas Area Rapid Transit (DART) gets you around 13 cities with rail, bus, paratransit, and rideshare services. We serve DFW International Airport and Fort Worth via the Trinity Railway Express (TRE). The service area consists of 13 cities: Addison, Carrollton, Cockrell Hill, Dallas, Farmers Branch, Garland, Glenn Heights, Highland Park, Irving, Plano, Richardson, Rowlett and University Park.
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